A very important choice to make when deciding to develop a mobile app is whether it should be developed natively for the major platforms (iOS, Android, Windows Phone) or cross-platform / hybrid.
The trade-off is that while native mobile apps development may allow more functionality and a full exploitation of the device capabilities, they will most certainly be more costly to build individually and to maintain. Mobile apps developed cross-platform will generally be easier to build and maintain, but may not have the same richness of features.
The choice is between ease and power.
AD System Asia provides both mobile app development approaches, native and cross-platform, so that we can advise our clients to choose the development approach that better supports the business goals for his app.